In the competitive world of hospitality, staying at the forefront of guest expectations requires constant innovation and creative thinking. Chroma Hospitality, a leading hotel management company, has a proven track record of transforming resorts into exceptional destinations. One shining example of their success is with one of their managed property - Crimson Resort and Spa in Mactan, Cebu, where they orchestrated a series of remarkable transformations that elevated the guest experience and unlocked untapped revenue potential.
From a Parking Space to Crimzone: A Family Sanctuary
One of the standout transformations at Crimson Resort and Spa Mactan was the conversion of a parking space into Crimzone, a dynamic family sanctuary and kids club. Chroma Hospitality's vision and expertise were evident in this endeavor, as they designed Crimzone to cater to the diverse needs and preferences of families.
Crimzone features a dedicated pool area, a welcoming snack bar serving delectable treats, an expansive jungle gym for endless fun, a state-of-the-art game room, and a creative arts and crafts hobbies room. This transformation addressed the demand for family-friendly amenities, making Crimson Mactan Resort an ideal destination for families seeking memorable vacations.
Rebranding the Kids Area to Kalma
In addition to Crimzone, Chroma Hospitality reimagined the resort's old kids' area as Kalma, a tranquil haven that offers more than just relaxation. Kalma is home to a snack and coffee area serving homemade ice cream, and it showcases and sells local crafts and souvenirs. Kalma was a strategic move to optimize revenue opportunities while providing a serene space for guests to unwind and connect with local culture.
Azure Beach Club: Redefining Beachfront Bliss
Chroma Hospitality took a beach shack and transformed it into Azure Beach Club, a trendy and vibrant beachfront destination that redefined the guest experience at Crimson Resort and Spa Mactan. Azure's open-concept design flawlessly embraced the natural beauty of the beachfront location, offering an atmosphere that seamlessly blended the indoors with the outdoors.
Azure Beach Club boasts an Asian Grill restaurant with day and night menus, tantalizing guests with a fusion of flavors and culinary delights. Guests could savor fresh seafood, signature cocktails, and an ambiance that captured the essence of beachfront dining. It was more than just a restaurant; it featured a beach lounge area for sun worshippers and a rock bar by the cliff for perfect sundown cocktails and nightcaps.
Entertainment and Events at Azure
Chroma Hospitality didn't stop at culinary excellence; they made Azure Beach Club a hub of entertainment and events that catered to diverse tastes. Nightly DJ sets filled the air with lounge and house music, creating the perfect ambiance for relaxation. The club also hosted regular events featuring homegrown talents and quarterly A-list events with international DJs, drawing visitors from near and far for unforgettable nights of music and dance.
Enye: A Culinary Gem
Chroma Hospitality's transformational journey didn't end there. They rebranded a tea-house/lounge restaurant into Enye, a Spanish specialty restaurant. This culinary gem showcased an array of Spanish specialties, from traditional tapas to delectable paellas and succulent seafood dishes. The authenticity of the culinary offerings and the immersive ambiance transported guests to the heart of Spain.
The introduction of Enye resulted in a phenomenal increase of the total revenue of the resort. Chroma's ability to revamp and reposition restaurants demonstrates their commitment to providing exceptional culinary experiences that enhance guest satisfaction and resort revenue.
Chroma Hospitality's partnership with Crimson Mactan Resort serves as a shining example of how innovative thinking and strategic transformations can elevate the guest experience and unlock untapped revenue potential in the hospitality industry.
From the creation of Crimzone, Kalma, and Azure Beach Club to the rebranding of Enye, Chroma Hospitality's visionary approach has revitalized the resort, drawing visitors from different backgrounds and enhancing the resort's profitability. These transformations exemplify Chroma's dedication to excellence and their ability to create unforgettable experiences that keep guests returning, ensuring the continued success of Crimson Mactan Resort.
Ready to transform and unlock new opportunities of your property? Please email our business development through – kirk.llamas@chromahospitality.com